Hi, I'm Kevin.
I build things that grow.
Growth marketer from Navi Mumbai who spends most waking hours thinking about conversion rates, WhatsApp automation and why most marketing advice on LinkedIn is wrong.
It started out of pure frustration.
I watched brands spend money on ads that went nowhere, hire agencies that reported metrics nobody understood, and call it marketing when it was really noise with a budget.
I joined my first brand as an intern handling Shopify and IT. Then I looked at the marketing numbers — and couldn't stop thinking about why they didn't work. Not in a complaining way; in a there-has-to-be-a-better-system way.
There was. Understand the buyer before touching the campaign. Diagnose the funnel before spending on ads. Fix conversion before scaling budget. Build retention before obsessing over acquisition.
None of that is revolutionary. It's just consistently skipped for the exciting thing. I find the diagnostic work genuinely interesting — and what keeps me going is the compounding: when every piece connects, results stop growing in a line and start to curve.
Most marketing problems are strategy problems in disguise.
The ad isn't the problem. The funnel it feeds is.
Retention is the real growth lever.
Acquisition gets attention. Retention builds the business — everyone forgets this until churn starts bleeding.
Sales teams are the most underused research asset.
Sit with sales for one week and you will know more about the customer than a month of ad testing.
Conversion beats acquisition — always.
Fix the funnel before scaling the budget. I've never once regretted that sequencing.
AI is leverage, not magic.
It amplifies clear thinking; it cannot replace it. Clear thinking plus good tools is the combination that wins.
Extra budget for 7× revenue
Netweaver went from ₹5L to ₹38L a month on the same spend.
How I actually work.
Five steps I run in every engagement — a D2C brand, a luxury villa, an institute or a SaaS start-up. The tools change; the framework doesn't.
Baseline & constraints
The first one or two weeks are pure audit: revenue data, CPL benchmarks, funnel conversion, ICP assumptions, stack, team and budget. The real constraint is never what people think it is — finding it is the job.
Find the leak, not the symptom
Every stage gets a drop-off estimate before anything is recommended. Usually the ads are fine; it is the landing page, the nurture or the offer. Better to say that in week one than week twelve.
An ICE-scored backlog
Every fix is scored on impact × confidence × ease and the top of the list goes first. Nothing scales until it has earned it at a small budget.
A weekly cadence
Monday review, mid-week check, a one-page Friday update: what happened, what it means, what is next. Boring consistency beats exciting improvisation.
Kill rules, written in advance
Below target ROAS for seven days: paused. Under 1.5% CTR after 500 impressions: killed. Under 40% WhatsApp opens: rewritten. Removing subjective calls is what keeps growth consistent.
Outside the dashboards.
A few things my LinkedIn profile doesn't mention.
Music is my context switch
Different playlists for different work: ambient for deep focus, hip-hop for strategy, jazz for writing, lo-fi for midnight campaign debugging.
I think best walking
Some of my best funnel diagnoses happened on walks around Navi Mumbai. The voice-memo app lives in my dock for exactly this.
Mostly non-fiction
Thinking, Fast and Slow; The Lean Startup; Obviously Awesome; This Is Marketing — re-read every year, noticing something new each time.
Excited about AI, without the cringe
ChatGPT, Claude and n8n every day — not to replace thinking, but to do in twenty minutes what used to take three hours.
Coffee is a personality trait
Strong filter coffee in the morning. Several attempts to switch to tea have failed. I have accepted this.
Games taught me systems thinking
Age of Empires and Civilization are funnel optimisation with swords: resources, sequencing, bottlenecks and compounding.
What I'm up to.
A snapshot, updated October 2026.
Founding marketer at Grexa AI — monthly revenue from ₹40L to ₹2.2Cr between January and September 2026, with a creator engine of 100+ creators and 50M+ organic views.
An AI growth marketing programme: a cohort teaching growth, AI and n8n automation to the next generation of marketers.
AI-native lead-nurture pipelines in n8n that run without human hand-offs after setup. Write it once, run it forever.
Full-time growth roles at early-stage to Series B start-ups — D2C, SaaS, EdTech or anything interesting — and fractional engagements.
Questions I actually get asked.
Why growth marketing?
Because I enjoy the puzzle. The moment a campaign stops working and you have to work out why — creative, audience, page, offer or timing — is the most interesting problem in business.
What's the most common mistake you see?
Scaling acquisition before fixing conversion. A business with a 5% landing-page CVR that doubles its ad budget has just paid twice as much for the same customers.
Meta or Google, if you could only keep one?
Google. Reaching someone at the exact moment they look for a solution, with the right message waiting, is the purest form of the craft. Meta forces better storytelling, though — I use both.
What would you do if not marketing?
Probably product. Growth sits where product, psychology, data and storytelling meet; growth just connects it directly to revenue, which is where I find the most satisfaction.
What's the thing you're worst at?
Patience with slow feedback loops. I want to know within 72 hours, and SEO works on six months. I've learned to build leading-indicator dashboards so the early signal arrives first.
What does your ideal team look like?
Small, fast and focused on results over process, with direct access to the decision-maker, a product that works, and data that is not held together with spreadsheets and prayers.
Say hi.
Hiring a growth marketer, talking shop about funnels and retention, or arguing Meta versus Google — my inbox is open.
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