Four businesses · four business models

The work, in numbers.

D2C, luxury hospitality, EdTech and B2B SaaS. Different products, different buyers — the same operating system underneath. Each case shows the diagnosis, the system, the timeline and the receipts.

₹2.2Cr
Grexa AI, monthly
From ₹40L in eight months
38×
Peak ROAS, Netweaver
10× monthly average
₹50L
Stotodo, monthly
From ₹6L, starting as the intern
₹60L
Souzagad, monthly
From ₹10L, on high-ticket stays
B2B SaaSJul 2025 – now

Grexa AI

Founding marketer, 0→1 · Creator engine + paid + chatbot funnel

Founding marketer at an AI platform that helps Indian local businesses win customers. Built the go-to-market from zero: a creator engine, paid media at scale, vernacular campaigns and a free chatbot that feeds a paid funnel.

₹2.2Cr/mo
Monthly revenue, Sep 2026
50M+
Organic views
100+
Creators in the engine
₹50L+/mo
Paid media managed
Read the case study
Grexa AI · monthly revenue
Jan 2026 → Sep 2026
₹40L → ₹2.2Cr
5.5×
Jan 2026₹40L/mo
Sep 2026₹2.2Cr/mo
EdTechJan – Jul 2025

Netweaver

Growth lead · Sales alignment + lifecycle system

An institute with plenty of leads and too few enrollments. Rebuilt the funnel from targeting to enrollment on the same budget, and fixed real objections upstream by sitting with the counsellors.

₹38L/mo
Peak monthly revenue
10×
Average monthly ROAS
38×
Peak ROAS
₹0
Extra budget
Read the case study
Netweaver · monthly revenue
Jan 2025 → Jul 2025
₹5L → ₹38L
7×
JanAprJul
D2C e-commerceMar – Dec 2024

Stotodo

First growth hire · UGC + paid + retention system

Joined as the first intern on Shopify and IT; owned growth within weeks. Built acquisition, a UGC creative system, intent-matched landing pages and a retention engine that compounds.

₹50L/mo
Peak monthly revenue
30–40%
Landing page CVR
25–30%
Revenue from repeat buyers
4–5×
Blended ROAS
Read the case study
Stotodo · monthly revenue
Mar 2024 → Dec 2024
₹6L → ₹50L
8×
MarAugDec
Luxury hospitalityMar – Dec 2024

Souzagad

Growth lead · Trust funnel + direct booking shift

A luxury villa brand leaning on OTAs with no direct conversion system. Built a trust-first funnel for high-ticket guests and moved bookings direct, expanding margins.

₹60L/mo
Peak monthly revenue
38%
Booking conversion
55%
Bookings now direct
+40–50%
Direct bookings
Read the case study
Souzagad · monthly revenue
Mar 2024 → Dec 2024
₹10L → ₹60L
6×
MarAugDec
The common thread

One operating system.
Four business models.

Diagnose first, fix the leak, score the backlog, run a weekly cadence and write the kill rules in advance.

01

Baseline & constraints

The first one or two weeks are pure audit: revenue data, CPL benchmarks, funnel conversion, ICP assumptions, stack, team and budget.

02

Find the leak, not the symptom

Every stage gets a drop-off estimate before anything is recommended.

03

An ICE-scored backlog

Every fix is scored on impact × confidence × ease and the top of the list goes first.

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