From intern to
growth owner.
I didn't start with a playbook. I started by building businesses from scratch — and working out what actually moves revenue. Four business models later, one thing held: growth comes from systems, not channels.
Joined as the first intern handling Shopify and IT, and owned growth within two months: a Meta and Google acquisition engine, a UGC creative-testing flywheel, influencer partnerships, intent-matched landing pages and WhatsApp + email retention. Repeat purchases grew to 25–30% of revenue; landing pages converted at 30–40%.
A luxury villa brand over-reliant on OTAs with no direct conversion system. Built a high-ticket funnel — ads → inquiry → trust → booking — with WhatsApp-first nurturing for HNI guests. Booking conversion reached 38%, and direct bookings rose 40–50%, cutting OTA commissions.
High lead volume, low conversion. Rebuilt the funnel from targeting to enrollment, introduced intent-based messaging and behaviour-triggered WhatsApp and email flows, and sat with the sales counsellors to fix real objections upstream in marketing. ROAS averaged 10× a month and peaked at 38×.
Joined as the founding marketer with no playbook to inherit. Built a creator engine of 100+ creators shipping 1,000+ videos a quarter (50M+ organic views), scaled paid media past ₹50L a month, took the message vernacular for South India, launched a free GTM chatbot that feeds the paid funnel, and opened the Gulf with the first paying clients there.
